DEMO

CEO

NexaTech AB, Stockholm

TendBotAI Assistant

Good morning, Eva

Thursday 20 March 2025

Company Overview

MRR4.2M SEK (+8% MoM)

Churn1.8% (target: <2%)

Pipeline12 qualified leads, 3.8M SEK ARR potential

Calendar

08:30Leadership team meeting

11:00Investor call — Nordic Capital

14:00Strategy workshop: Q2 planning

Follow-ups

3 daysTechStore — awaiting implementation plan

TomorrowCTO candidate — final interview, decision needed

Flagged

CustomerEscalation: TechStore — delivery delayed

06:30

I have the Nordic Capital call at 11. Prep me.

06:40

anna.strand@nordiccapital.seAhead of today's call — updated questionsWe want to discuss unit economics, burn rate, and timeline to break-even. Attaching our questions.

06:45

Investor call preparation: Nordic Capital

Key metrics to present

CAC: 12,400 SEK (down 15% from Q4). LTV: 186,000 SEK. LTV/CAC: 15x. Burn rate: 1.1M SEK/mo.

Break-even forecast

At current growth rate: Q3 2025. Conservative scenario: Q1 2026. Runway: 14 months.

Their focus areas

Unit economics, Nordic expansion, enterprise segment. Anna prioritizes governance questions.

Series B discussionPriority

06:46

High risk

Board materials

Send Q1 report and strategy materials to board via secure portal

Contents: Financial report, KPI dashboard, product roadmap, hiring status. 4 attachments.

via Boardclic

Approved

07:00

How does the pipeline look going into Q2? Need numbers for the investor call.

07:30

Sales Pipeline Q2

Enterprise (>100k ARR)

3 deals in final negotiation: TechStore (240k), LogiCorp (180k), MediGroup (150k). Total: 570k ARR.

Mid-market (30–100k)

9 qualified leads. Estimated closing value: 480k ARR. Conversion rate: 35%.

Forecast

Best case Q2: +1.05M SEK ARR. Conservative: +620k ARR.

SalesforceUpdated today

07:31

johan.ek@techstore.seSerious delivery delay — we are considering alternativesImplementation is 3 weeks delayed. If we don't receive a concrete plan by Friday, we must evaluate other vendors.

08:15

Serious. Put together a remediation plan proposal I can send before lunch.

08:20

Medium

Customer escalation — CEO response

Send remediation plan to Johan Ek with personal CEO message

Includes: revised timeline, additional resources, personal commitment to weekly follow-ups.

via Salesforce

Approved

09:00

Approve Sara's offer. And what are our options for the Nordic expansion?

10:15

High risk

New hire — Senior Backend

Approve offer to candidate Sara M. — Senior Backend Developer

Salary: 68,000 SEK/mo + ESOP 0.15%. Start: May 1. Approved by HR and Tech Lead.

68 000 kr/mån

via Personio

Approved

10:30

Q2 Expansion: Nordic launch

Norway first

Market size~320M SEK TAM

Investment800,000 SEK (local sales + adaptation)

Time-to-revenue3–4 months

AdvantageSimilar regulations, 2 reference customers

Denmark + Finland parallel

Market size~510M SEK TAM (combined)

Investment2.1M SEK (2 sales + localization)

Time-to-revenue5–7 months

AdvantageLarger potential, faster scaling

14:30

Medium

Marketing budget Q2

Approve Q2 digital marketing: 450,000 SEK across LinkedIn, Google Ads, and content

Expected ROI: 4.2x based on Q1 results. Budget owner: Maria Ström (CMO).

450 000 kr

via Fortnox

Approved

15:00

The Scenario

Follow Eva through a typical workday and see how TendBot handles everything from morning briefings to approvals and follow-ups.

Eva, CEO

NexaTech AB

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